CHARLESTON, W.Va. – West Virginia Public Employees Insurance Agency (PEIA) officials announced today the agency’s use of social media as a means to keep public employees informed of their health insurance and other benefits. PEIA has activated Facebook and Twitter accounts.
“Being on Facebook and Twitter is an excellent way to use social media to our advantage to share information with our members effectively and efficiently,” PEIA Director Ted Cheatham said. “It will help us reach more people and help them connect with our new Web site, which we launched about six months ago.”
PEIA officials will send out reminders through Facebook and Twitter about open enrollment, the availability of the Shopper’s Guide and other publication, health tips and other information.
“We recognize how popular Facebook and Twitter have become,” Cheatham said. “People share much of their lives with family members and friends through these sites. We’re just trying to utilize this medium to help spread the word.”
While many members may not be able to access Facebook and Twitter on their office computers, they can receive updates on a home computer or a cellular telephone with a data plan.
All PEIA information on Facebook and Twitter will also be available on the agency’s Web site, www.wvpeia.com. To access PEIA on Facebook, type “PEIA – West Virginia Public Employees Insurance Agency” in Facebook’s search function. To access it on Twitter, type www.twitter.com/peiawv in the Internet browser box. Those wishing to sign up must be a member of either site to automatically receive updates. The public may also access these social media sites from links on the PEIA Web site.
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